Internet marketing is all the rage these days, and with good reason. This new form of marketing can be highly effective if carried out correctly, and the results can make it very worthwhile.
However, the rise of internet marketing does not mean that it should take over from traditional marketing methods. Some of the best marketing techniques are still to be found in traditional methods, and one of these comes in the form of customised ring binders.
Every office uses ring binders, but you are missing a trick if you do not get them customised. Your logo, company colours, mission statement and contact details can all be presented on your customised ring binders, and getting your ring binders customised can be a very cost-effective branding strategy.
Use Your Binders as Free Gifts
Everyone likes a freebie, and if you visit industry events or trade shows as part of your business activities then you can take advantage of the marketing possibilities of customised ring binders.
If all your staff are using them that is great because it will improve your brand awareness. However, if you give your customised ring binders away to people enquiring about your services then that is even better.
If the quality is good then this is an effortless and very affordable way to make sure that your potential customers and clients help to spread the word about your company without any effort on your part. Not only will other people at the event see your branding, but they may end up taking your ring binders back to their offices and using them. As long as the quality is high and your ring binder is not a throwaway product, giving them away for free can be very effective.
Develop a Professional Image
The sheer fact that you are using customised ring binders will make a statement about your company. Say you run a very small company or you are a freelancer. If you are seen using your own customised stationary then this can help to make an impact on customers and clients who may take you more seriously as a result.
Brand awareness is important for any company, no matter how small. Just because you have a branded website, you should not forget about the importance of branding in the offline world. There are countless opportunities for your branded products to get noticed, and high-quality customised ring binders that last a long time are ideal for this.
Once the initial cost has been taken into account, there is no reason why your customised ring binders will not go on improving your band awareness for years to come. There is real longevity in this marketing technique, making it a very effective and cost-effective option.
Time to Customise?
There are many ways to market your company these days, and internet marketing is certainly a good option. But don’t forget the power of other marketing techniques such as more traditional options like creating your own customised ring binders. There are so many reasons why this still makes sense for companies of all sizes, so always keep it in mind when you plan your marketing strategy.